Project Overview
A mobile-first community platform designed to help people connect through real-world activities such as sports, dinners, workshops, and social events.
The project focused on product strategy and UX validation — defining core flows, marketplace mechanics, and user trust systems before development.
This concept was inspired by the growing need for meaningful social connections in highly transient communities like Bali.
Key Features
Guided onboarding
Users are introduced to the platform through a structured onboarding flow that sets expectations and explains how the community works.
Activity-based discovery
Events are the core unit — users discover people through activities, not profiles or chats.
Event creation flow
Organizers can create activities with clear rules, participant limits, and approval logic.
Join & participation flow
Users understand what they’re joining before committing, reducing confusion and drop-offs.
Group chat unlocked by action
Chat becomes available only after joining an event, keeping conversations relevant and purposeful.
Reputation & deposit system (concept)
A lightweight reputation and small deposit mechanism was designed to reduce no-shows and increase commitment.
Challenges
Low Commitment & No-Shows
People often express interest in activities but fail to show up due to low accountability, unclear expectations, or social hesitation.
Social Friction in Meeting New People
Users want to connect through activities, but fear awkward interactions, unclear group dynamics, or mismatched expectations.
Unstructured Tools for Real-World Events
Messaging apps and existing platforms are not designed for organizing activities — they create noise instead of clarity.
Lack of Trust Signals
Participants have little information about who is attending, how reliable they are, or whether an event will be well organized.
Solutions
Commitment-First Participation Flow
Designed a join flow that sets expectations clearly before commitment, reducing hesitation and last-minute drop-offs.
Activity-Driven Discovery
Centered the product around activities instead of profiles or chats, encouraging action and purposeful interaction.
Reputation & Deposit System (Concept)
Introduced lightweight reputation indicators and small deposits to increase accountability and reduce no-shows.
Structured Group Communication
Enabled group chat only after joining an activity, keeping conversations relevant and eliminating unnecessary noise.
Technology Stack
Tools used for product strategy, UX design, and prototyping.